Letairis is the leading prescription medication for pulmonary arterial hypertension (PAH), which is high blood pressure in the arteries of the lungs. The core concept was "unlock the power" of Letairis, and set yourself free.

While being quite literal, the client really loved the concept and awarded us the job. This project was actually very smooth to work on, with minimal revisions. We also had a few variations and updates with new "I'm free!" scenarios on the inside of the vault. In the end, the client was extremely happy with the result. 

Credits:
Additional Creative & Direction: Dave Pasciuto
Art Direction: Dave Pasciuto
Concept & Art Direction: Michael Gedraitis 
Producer: Nick Schroeder & Lauren Delaney
3d Design, Animation & Art Production: Dave Pasciuto, Chris Boyd 
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